Thursday, May 21, 2009

CW upfronts

A snippet from the CW's upfronts. (Where they announce the new season).

The VP of Sales, Rob Tuck, came out and I braced myself for 15 minutes of boredom, but instead he threw out a few stats about the network and then said that they were really excited to introduce a huge new client that they landed. It's an account that they had been after for a long time. It's... Bass Industries. Naturally their CEO was on hand to talk about why he decided to affiliate himself with The CW. Ed Westwick came out on the stage at the Theatre at Madison Square Garden, in character, to talk about the tough economy. He says that the net "targets an audience that I understand -- young women." He tells folks to "enjoy America's Next Top Model, as I have... or you could watch it on TV." And he put in a plug for a raise for the cast of Gossip Girl. It was funny, very much Chuck Bass-style and filled with sexual innuendos -- about what you'd expect.

I find this to be AWESOME. Way to go CW. On the other hand, they did not pick up Lily OR Body Politic, the only two pilots I was excited about. They're still in contention for a midseason replacement, but I have high doubts that both will get picked up unless one of their current shows gets completely crapped on right out of the gate and they need two. Although I guess hopes are still high for that considering we are getting attacked with MELROSE PLACE and a show about models featuring Mischa Barton. Vomit. Politics and Jason Dohring or 80's Lily sound WAY better than those options. ::shakes head at the state of television::

2 comments:

God said...

That's awesome. I really hope Lily gets picked up.

Kellie said...

I would've really liked to have seen this.